Content Strategy

Connecting the dots between business,
brand and benefits

It’s time to put content strategy into a business context for those who need to justify the investment in their information assets.

Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on knowledge needed by project managers, department heads, and other decision-makers who find themselves in the position of needing to know about content strategy.

These decision-makers need enough knowledge that when they are asked to submit a proposal for a content strategy they can make informed decisions and contribute to a strategic discussion about business-critical content, and whatever level of detail they choose.

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Rahel Anne Bailie

Rahel has spent over 20 years as a content consultant, with a deep understanding of both the technical and editorial sides, developing solutions to solve complex information problems at Fortune 100 and FTSE 250 corporations. Read more >

Noz Urbina

Noz Urbina is one of the few industry professionals who has been working in what we now call “multichannel” and “omnichannel” content design and strategy for over two decades. In that time, he has become a globally recognised leader in the field of content and customer experience. Read more >

You can purchase Content Strategy: Connecting the dots between business, brand, and benefits through:

XML Press
Barnes & Nobles
Amazon