Finally, a book on content strategy that empowers clients, employers and other decision-makers get to grips with content strategy – jump to our sneak preview below for an exclusive read!
In Content Strategy: Connecting the dots between business, brand, and benefits, Rahel Anne Bailie and Noz Urbina have put together the first content strategy book to focus on what project managers, department heads and other decision-makers need to know about content strategy.
This fills a huge gap – making the case for the buy-in of content strategy. As we’ve seen in Firehead’s recent survey on hiring trends in content strategy, there remains much confusion as to what a content strategist actually does and what skills employers can expect when hiring one. This book helps to pin that down, and is the perfect complement to the growing number of content strategy handbooks.
We’re excited to see this book come into print for two reasons.