About the authors

Rahel Anne Bailie

Rahel has spent over 20 years as a content consultant, with a deep understanding of both the technical and editorial sides, developing solutions to solve complex information problems at Fortune 100 and FTSE 250 corporations. She is an accredited Cognitive Edge consultant and a certified UX and usability professional.

She teaches in the world’s only Master’s Programme in Content Strategy, at FH-Joanneum, in Graz, Austria, and has taught at several Canadian universities.

She has authored and contributed to several industry books including co-authoring Content Strategy: Connecting the dots between business, brand, and benefits and The Language of Content Strategy.


Noz Urbina

Noz Urbina is one of the few industry professionals who has been working in what we now call “multichannel” and “omnichannel” content design and strategy for over two decades. In that time, he has become a globally recognised leader in the field of content and customer experience. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually-relevant content experiences in any environment. Noz is co-founder and Programme Director of the OmnichannelX Conference and Podcast. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Master’s Programme in Content Strategy at the University of Applied Sciences of Graz, Austria.

Noz’s company, Urbina Consulting, works with the world’s largest organisations and most complex content challenges, but his mission is to help all brands be able to have relationships with people, the way that people have with each other. Past clients have included Microsoft, Eli Lilly Pharmaceuticals, Mastercard, Barclays Bank, Abbott Laboratories, RobbieWilliams.com, and hundreds more.

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